Product Marketing Manager

About Us:

TheFlowOps is a website builder for wellness businesses, headquartered in Singapore. Our mission is to empower wellness businesses to build a sustainable business doing what they love. Join our dynamic team and be part of an exciting journey!

Job Description:

We’re looking for our first Product Marketing Manager to shape how we bring our product to market and tell our story to the world. This is an individual contributor role with the potential to evolve into a strategic position in marketing. You’ll start by building clarity around our positioning, messaging, and go-to-market strategies. Over time, you’ll move from storytelling to growth execution—crafting narratives, launching features, and driving real business impact. This role is ideal for someone with a background in marketing at high-growth SaaS companies or product-led startups who is now ready to own and scale product marketing from the ground up.

Key Responsibilities:

• Positioning & Messaging: Define and refine our core product messaging to resonate with target users—from individual freelancers to medium-size teams. Help every touchpoint feel compelling and clear.

• Go-to-Market Strategy: Own the go-to-market process for new features, launches, and pricing changes. Partner with Product & Design to bring products to life and drive adoption.

• Customer Insights: Deeply understand our users and their needs through customer interviews, surveys, and market research. Use those insights to influence roadmap and storytelling.

• Content & Collateral: Create high-impact sales and marketing assets—landing pages, one-pagers, demo scripts, case studies, and email campaigns—that communicate value and drive conversions.

  
  

Requirements:

• A few years of experience in product marketing or growth marketing at a SaaS or product-led company, ideally working across positioning, GTM, and product launches.

• A sharp instinct for storytelling with a strong sense of voice, audience, and conversion—able to turn complex features into clear, user-first benefits.

• Experience working closely with product and design teams, with a track record of shipping impactful launches.

• Comfortable owning strategy and rolling up your sleeves to get the work done—from writing copy to running experiments.

• Strong communicator and collaborator who can bring stakeholders along and unify a message across channels.

• Bonus if you have experience in design tools, no-code products, or building for a developer or creator audience.

Preferred Qualifications:

• Bachelor degree in Marketing or Psychology.

• Experience with marketing software products

• Basic knowledge of technologies

• Previous experience working in a startup or fast-paced environment.

What We Offer:

• Competitive salary and benefits package.

• Opportunity to work in a vibrant and innovative environment.

• Flexible working hours and remote work options.

• Professional development opportunities and career growth.

How to Apply:

If you are passionate about technology and excited about joining a company who cares about making an impact on the wellness industry, we would love to hear from you! Please send your resume and a cover letter to hello@theflowops.com with the subject line "PMM Application - [Your Name]".